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'Relax, It's Just A Game'
Recognizing that aggressive adult behavior is on the rise at young sporting events, USA Hockey and Hockey Canada have partnered to launch a series of public service announcements targeting parental behavior. Lampooning the overzealous, the TV, radio and print PSAs are clever, witty and designed to encourage parents to think to themselves, Relax, Its Just A Game."
When the emphasis on winning gets out of control and overzealous parents become aggressors in a quest to achieve perfection, young children are often inappropriately pressured to perform.